We talked blogging, search engine optimization, and analytics. The technical stuff was great, but my biggest takeaway from our conversation had nothing to do with numbers, and everything to do with being human.
As a small business owner, I am acutely aware that I am constantly being judged -- by members of my community, prospective clients, current clients, even former clients. I feel pressure to be everything to everyone. The idea that I might say the wrong thing, post the wrong thing, or not answer questions correctly makes me come off as really stiff and formal.... but I'm neither of those things!
Finding the balance between being professional and still having personality is actually really difficult for me. I've been so focused on trying to put forward a posh, polished, clean persona that I've forgotten who I am.
So, at Jill's urging, I'm working on worrying less about what others think of me and focusing more on finding authenticity. It's like pretty, pretty princess versus Calamity Jane -- I definitely lean a little closer to Jane's end of the spectrum.
For starters, I'm messy. While some people can't stand clutter, I actually thrive in it. My desk is almost always in a state of chaos, and usually only gets cleaned up when company is coming or I need to photograph my work space. It's not necessarily something I'm proud of, but I'm learning to accept it. It's just part of being right brained!
I have a very dry sense of humor. One liners? check. Sarcasm? check. Jokes about locking kids in a closet with pizza and beer? yup, check. You can thank my dad for this.
I'm very political. I have been since high school. I wont get into Republican versus Democrat, liberal versus conservative, but you can bet that when 2016 presidential campaign ads start, I'll be yelling at my TV. (To my neighbors, I apologize in advance).