When it comes to marketing, the possibilities are endless. To avoid stalling as a result of feeling overwhelmed, I figured I'd start small. Step one: become more organized.
A good place to do that is on this blog. That little categories section off to the side... yeah. It was a hot mess. I actually tried to reorganize it once before, but I did a poor job of sticking to a plan. Part of the reason is because I didn't have a clear vision for my business. I knew I wanted to photograph people, but it wasn't until I had a few family photo sessions under my belt that I realized family photography is what I wanted to specialize in.
My blog needs to reflect that. So, I took inventory of what I had, thought about what I wanted, and got to work. The end result is a clear list of categories that are easy to navigate and fun to explore. Three categories that I specifically want to point out are listed below:
Behind the Scenes
Most of the time, what people see and know of me is an end product: a polished photo or collection of photos. As with any art, though, a framed print doesn't just happen overnight. It's a process. I want to give clients, friends and family a peak behind the scenes so they have a better understanding of what I do and what it takes to run a business. Plus, it's just fun to show a different side of myself! Stay tuned for more posts about the tools I use, where I work, and my philosophy.
Tips for Clients
Even though my goal is for the families I photograph to have a fun, relaxed, care-free time when they're in front of the camera, the truth is, family photography is an investment, and is something to take seriously. Through this category, I'm hoping to offer tips and tricks, answers to questions, and other tidbits to help make the experience flawless for my clients. Be on the lookout for posts about what to wear for a family photography session, how to choose prints, and why print sizes matter.
Photography as a hobby is becoming increasingly popular, but a lot of people don't know how to properly use a camera. Through this category, I'm offering tips so that hobbyists and those new to can get the most out of their equipment.