One of the greatest challenges I've faced is marketing and getting my name and brand out there. When I started to get more serious about my photography as a hobby, I asked a friend to create a watermark for me. jh obviously stands for Jonna Huseman and that watermark quickly evolved into a logo. I figured I didn't need to put much thought into a name for my business--it was all right there.
I learned the hard way that by not doing my homework, I actually was doing myself a great disservice. Not only do a number of businesses all across the country already have that name, but any relevant URL was already taken. Without many options, I had to make the website for my URL www.jhphotograph.com -- not jhphotography or studios.com. That missing Y really tripped people up.
It didn't take me long to realize that I needed a change. When I first started considering changing the name of my business to Jonna Michelle Photography, I was worried. After all, Jonna is an uncommon name. After carefully weighing my options and getting guidance from my small business mentor, I realized that that uniqueness is what helps set me apart.
So, with a serving of humble pie and little help from my friends, I began laying the ground work for this change. I've got to give thanks and credit to the amazing Shala Graham who designed my beautiful, new logo, and to Josh Schmidt who helped me change the way I think about my business. I'm so blessed to be surrounded by good people, and so excited to start this new chapter in my journey as a business owner!