As a photographer, I'm responsible for the end product, but during the shoot, it isn't about me. It was all about the models. The goal was to get them looking and feeling their best so they feel confident, relaxed and ready for their closeup!
If you're a small-business owner thinking about using models for a product shoot, here are a few great tips on how to make that happen:
Don't think you need to shell out hundreds or thousands of dollars hiring professional models. Just ask your friends! They're likely already familiar with your products and your style, which benefits you and them. They'll be honored you asked and you'll have the opportunity to display on your website or in your store beautiful photos that feature some of your favorite people.
2. Hire a professional makeup artist.
I encourage my clients to get their hair and makeup professionally done before a shoot, but when models are involved, it is a must. Part of feeling camera ready is having confidence, and when people know they look great, they feel great. In addition to boosting confidence, makeup done professionally can really make photos pop.
3. Food is a must.
Photo shoots usually take a few hours. It's important for models to keep their blood sugars up and spirits high throughout the duration of a shoot. Snacks are a great way to do that. Having something as simple as a fruit tray or cheese-and-cracker platter can go a long way in helping models feel their best.
4. Bubbly doesn't hurt, either.
Everyone responds differently to a camera, and some people are more shy than others. A little wine or champagne to help calm nerves can work wonders. Plus, who doesn't love an excuse to day drink? ;)
5. Stick to a schedule.
In order for things to run smoothly, it's important to plan ahead. Create a full day-of schedule so all parties are on the same page. Be sure to include the arrival and set-up times for everyone involved, including the makeup artist(s), models, photographer(s), stylists and/or assistants. Adding in cushion time for bathroom and food breaks, technical difficulties, or even a little kumbaya is definitely a plus.
6. Have Fun.
This is the most important tip I can offer. Working with models shouldn't be a competition or high-pressure event. It should be a fun, exciting time that you and your friends look forward to.