She's a business coach and marketing master, and she recently went through a major rebrand.
Part of Alison's rebrand was a deliberate attempt to break ALL the rules.
You see, most business coaches present an online personal that's just, well, bland.
Think soft vanilla sweaters and cozy cups of tea.
That's just not Alison. It's not who she is as a person or as a business coach.
She's the kinda gal who tells it to you straight, isn't afraid to put herself out there, and isn't afraid of risk.
She wanted her brand to reflect these characteristics. So, she went bold. As in, neon pink and purple bold.
As part of her new brand, she new she needed new brand images. She knew the standard headshot photographer wasn't going to cut it.
That's why she called me.
After listening carefully to Alison's needs, we put together a photo plan that was authentic to her. Part of that meant taking all the elements of basic C-suite headshots, and throwing them out the window.
We ditched the idea of cheesy indoor studio portraits (not that I do much work indoors, anyway), and we headed to Frederick, Maryland where we let our creative juices fly.
I'm proud of the work Alison and I created together.
These unorthodox lifestyle images fit Alison's brand precisely because they break all the rules.